"The researchers also analyze the holiday money trail, using county-by-county data on 'Jewish Products' expenditures made at a large supermarket chain. In counties where Jews are more outnumbered by Christians—and hence exposed to greater Christmas spending pressures—there is a bigger jump in purchases of Jewish products in December compared with more-Jewish areas, presumably as a result of increased sales of candles, latkes, and other Hanukkah paraphernalia. Jewish expenditures also spike during springtime Passover celebrations, when Jewish shoppers stock up on matzo and kosher wine. But the percentage increase in sales isn't any bigger in Christian-dominated counties than in less Christian counties, again suggesting that Hanukkah celebration correlates with competition from Christmas."
The Invisible Hand of God
by Ray Fisman
http://www.slate.com/id/2206116/pagenum/2
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