"In the case of a news article on the Internet, the answer if surprisingly long: 36 hours on average...More precisely, 36 hours is the amount of time it takes for half of the total readership of an article to have read it."
News Online Seems to Have Long Shelf Life
by Noam Cohen
http://www.nytimes.com/2006/07/17/business/media/17decay.html
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