"These researchers are tapping into what is called the Proteus effect, behavioral alterations in the real world that are triggered by changes in how our bodies appear to us in a virtual world. It can be a powerful tool. Experiments have shown that if you are sent into a virtual-reality environment with a particularly good-looking "avatar," or digital self-image, you are likely to become more sociable. Seeing your avatar exercising in a virtual world can spur you to add an hour a day to your exercise routine in the real world; people whose avatars do the dirty work of sawing down a virtual tree use less real paper later in the day. Given a taller avatar, you will act more confident and negotiate more selfishly."
Want to Retire Wealthier? Start by Scanning Your Photo
by Jason Zweig
http://finance.yahoo.com/focus-retirement/article/112444/retire-wealthier-start-by-scanning-your-photo?mod=fidelity-startingout&cat=fidelity_2010_starting_out
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