"Vitrue, a social-marketing software firm that works with Fortune 1000 brands concluded in a study last year that each person who 'likes' a brand is worth $3.60 - essentially the price of reaching that person through advertisements."
Rockville News Blog Abandons Its Web Site, Goes All Facebook All The Time
by Ian Shapira
http://www.washingtonpost.com/business/economy/rockville-news-blog-abandons-its-web-site-goes-all-facebook-all-the-time/2011/05/10/AG1X47iH_story.html
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