"Having an easy-to-pronounce name boosts one's chances of winning favor in the workplace, personal life and even political elections, according to new research...Attorneys with simpler surnames were more likely to hold a higher position at their firm, the findings showed...Adam Alter conducted a similar study in 2006 showing that copanies with pronounceable ticker symbols - such as RAD for Rite Aid Corp. - performed better in the stock market following an initial public offering."
Name Game: Simple Is Better, Study Says
http://online.wsj.com/article/SB10001424052970204642604577215372010543642.html?mod=googlenews_wsj
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