"Ben & Jerry's doesn't have liver and onion ice cream, and it's not because they whipped some up, tried it, and went 'yuck' - it's because without leaving your armchair you can simulate that flavor and say yuck before you make it."
"One of the main reasons human brains got so big is because it got a new part called the frontal lobe, particularly a part called the pre-frontal cortex...one of the most important things it does is act as an experience simulator..."
"Which one would make you happier - winning $314 million in the lottery or becoming parapalegic? The fact is, a year after losing the use of their legs and a year after winning the lotto, lottery winners and parpalegics are equally happy with their lives."
Why Are We Happy? Why Aren't We Happy?
by Dan Gilbert (a la TED)
http://www.ted.com/index.php/talks/view/id/97
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