"Selling or carrying coal(s) to Newcastle is an idiom of British origin describing a foolhardy or pointless action. It refers to the fact that historically, the economy of Newcastle upon Tyne in north-eastern England was heavily dependent on the distribution and sale of coal. It has been referenced in coverage of the export to India of Saudi Arabian Saffron and chicken tikka masala from the United Kingdom, the sale of Scottish pizzas to Italy, the flowing of champagne and cheese from Britain to the French, and the production of manga versions of William Shakespeare from Cambridge for Japan."
http://en.wikipedia.org/wiki/Selling_coal_to_Newcastle
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