"Companies, in an effort to cut overall helath care costs, have started offering everything from gift cards to cruises to employees who shed excess pounds. And the trend is now extending to the general public as a new website, HealthyWage.com, teams with corporate sponsors to give cash prizes to obese participants who drop enough weight in a year."
This Year's Hottest Diet? Cash Rewards For Weight Loss
by Carolyn Sayre
http://www.time.com/time/health/article/0,8599,1950896,00.html
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