"Falling behind is the permanent state of being online. There's too much stuff. No one can see it all...or should...I've discovered that a nice trick for forwarding [memes] is to preface everything with 'I'm sure you've already seen this.' Even if you're sure the recipient hasn't seen it - even if you personally just made it. It's better to flatter a friend's media-consuming prowess than to risk receiving the one-word response in return: 'OLD.'"
Wild Viral World Leaves Plenty of Viewers Behind
by Monica Hesse
http://www.washingtonpost.com/wp-dyn/content/article/2010/02/04/AR2010020404396.html
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