Hispanic, Latino, or Other?

“Hispanic” or “Latino”? Most don’t care—but among those who do, “Hispanic” is preferred. Half (51%) say they have no preference for either term. When a preference is expressed, “Hispanic” is preferred over “Latino” by more than a two-to-one margin—33% versus 14%.

http://www.pewhispanic.org/2012/04/04/when-labels-dont-fit-hispanics-and-their-views-of-identity/