Houses that real-estate agents describe as "move-in condition" sell 12% faster than homes listed without those words. "Starter homes" sell 9% faster. But be careful: A house called a "handyman special" sells about 50% faster, but the final price is 30% lower than listings that lack those words.
For the past decade, Paul Anglin, associate professor of real estate at the University of Guelph in Ontario, has been studying the effect of certain words in house descriptions.
A Motivated Seller by Any Other Name...
by Sanette Tanaka
http://online.wsj.com/article/SB10000872396390444180004578018353491734558.html
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