This blog is meant to capture the intersection of business, economics, politics, science, humanities, global culture, facts, figures, ideas, human nature, inventions, technology, health, food, sex...It is really an ode to life and the many things to think about and consider along the way.

Thursday, January 22, 2009

"Endowment Effect"

"A new study suggests that just fingering an item on a store shelf can create an attachment that makes you willing to pay more for it."

http://www.marginalrevolution.com/marginalrevolution/2009/01/dont-touch-when-you-are-shopping.html

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