"Politics is predictable. All that is needed is a tool, like a model, that takes basic information, evaluates it by assuming people do what they think is best for them, and produces reliable assessments of what they will do and why they will do it....Certainly knowing about places and how different they might be is important, but not as important as knowing about people and how similar they are, wherever they are."
Recipe for Failure
by Bruce Bueno de Mesquita
http://www.foreignpolicy.com/articles/2009/10/16/recipe_for_failure?page=0,0
Bruce Bueno de Mesquita
*http://en.wikipedia.org/wiki/Bruce_Bueno_de_Mesquita
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