"So if people don't use expensive high-end features, why do they pay more to get them? People buy unnecessary features because of two cognitive errors - they overestimate the risk that a product without such features will become obsolete, and they overestimate the likelihood that they will learn to use the new features...The money they pay is really not for the feature but for the psychological solace it purchases...There is one last reason people pay more than they should for products: They mistakenly believe a product has more value because it costs more money."
Spending More for a Little Solace
by Shankar Vedantam
http://www.washingtonpost.com/wp-dyn/content/article/2007/08/26/AR2007082601182.html
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