"A psychological phenomenon known as mental accounting has enormous consequences in everyday life. It affects how people spend money and how they save. It influences how people deal with losses and windfall gains..."
Mental Accounting
by Shankar Vedantam
http://www.washingtonpost.com/wp-dyn/content/article/2007/05/19/AR2007051900316_pf.html
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1 comment:
Perhaps this article is a sign that I shall get a pair of Tod's even though I pay almost thrice of rent this month - they would be charged to the different accounts...
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