A very good article but hard to find online...
"If we aren't teaching persuasion, we aren't teaching business writing. As the dean of the Yale School of Business declared not long ago, 'The most importnat thing people can know is how to motivate others.'"
Aristotle and Business Writing: Why We Need to Teach Persuasion
by Mary Cross
http://bcq.sagepub.com/cgi/pdf_extract/54/1/3 (Abstract form)
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