"In the early days of any administration, reporters reach out to the men and women who might become their sources over the next four years - then slather them with glowing profiles suitable for framing in their mothers' bedrooms... But this isn't about the reader's need to know, or at least not entirely. It's also about reporters' need to introduce themselves to and ingratiate themsevles with the White House officials they'll need as sources over the next four years."
Spoonful of Sugar Helps Get the Scoop
by Michael Calderone
http://www.politico.com/news/stories/0309/19570.html
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