What is beauty?
http://www.ted.com/talks/don_norman_on_design_and_emotion.html
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Fascinating. Fear/anxiety forces you to focus while happiness generates ideas. I think I just heard what partially describes the business model of Japanese culture. It’s fear. That is why Japanese are (generally) punctual and meticulous. And because of the lack of happy atmosphere in their work place (or elsewhere), Japanese place themselves behind, for instance, Americans, when it comes to creativity.
Norman puts some neat stuff with “happy” design, such as Alessi juicer (oh, classic) and water bottle (Ty’Nant!) – I suppose his theory supports your marketing theory :)
Word of the Day: visceral
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