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Friday, February 8, 2008

Sadness Encourages Extravagance?

"If you're sad and shopping, watch your wallet: A new study shows people's spending judgment goes out the window when they're down, especially if they're a bit self-absorbed. Study participants who watched a sadness-inducing video clip offered to pay nearly four times as much money to buy a water bottle than a group that watched an emotionally neutral clip."

Sadness May Encourage More Extravagance
by Mark Jewell
http://news.yahoo.com/s/ap/20080208/ap_on_bi_ge/sadness_spending

1 comment:

Anonymous said...

A $2.11 bottled water woudln't hurt you much, but it is interesting that the study's results suggest that this behavior is even different from retail therapy. In sum, never see a sad movie in Georgetown.